Breaking down what marketers do to cope with a post-last-click world
Industry analysts discuss the hazards that can cause a seamless customer experience to unravel
The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial
Even this late into web 2.0, businesses are having a hard time going digital-first.
A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing
AI powers a bottom-up approach for data-driven omnichannel marketing
McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.
Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.
But promising signs ahead.
LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign
Hawes dishes on going from direct mail, to email, to omnichannel.
Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense
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