Omnichannel

Aptos One Aims To Bring Retail Into The Cloud

Aptos One Aims To Bring Retail Into The Cloud

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At Aptos Engage 2018, all eyes were on the cloud, and omnichannel optimization

Study: Authenticity Is Key For Personalized Customer Engagement

Study: Authenticity Is Key For Personalized Customer Engagement

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When it comes to successful personalization, customers want one thing: authenticity

There Is a Santa Claus! (We Have the Technology)

There Is a Santa Claus! (We Have the Technology)

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Grown-ups say there is no such thing as Santa Claus. But there is enough IT out there to make the concept work

One on One: Social is Ripe for Innovation says Rod Favaron

One on One: Social is Ripe for Innovation says Rod Favaron

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Spredfast Chairman and CEO Rod Favaron says Spredfast is still "going deep" on social

Headless CMS Simplifies Marketing for Gaming Company

Headless CMS Simplifies Marketing for Gaming Company

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What is a "headless" CMS, and how does it make it easier to manage and track creative content across channels?

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

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Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

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The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial

One on One: Digital Transformation is Still Challenging Marketers

One on One: Digital Transformation is Still Challenging Marketers

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Even this late into web 2.0, businesses are having a hard time going digital-first.

Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

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A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

An AI Approach to Omnichannel

An AI Approach to Omnichannel

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AI powers a bottom-up approach for data-driven omnichannel marketing

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

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McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Why "Omnichannel" Continues to Frustrate Retailers

Why "Omnichannel" Continues to Frustrate Retailers

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Retailers dished on real-world omnichannel operations during a panel at Millennial 20/20.

The Omnichannel Dream Still Out of Reach

The Omnichannel Dream Still Out of Reach

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But promising signs ahead.

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

Live from &Then: Epsilon's Stacey Hawes on the Evolution of Marketing and The DMA Conferences

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Hawes dishes on going from direct mail, to email, to omnichannel.

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

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Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

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