New data shows a surge in millennials renting products, rather than buying them.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
McDonald's bolsters its digital strategy with its first new chief digital officer.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.