Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
New data shows a surge in millennials renting products, rather than buying them.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
McDonald's bolsters its digital strategy with its first new chief digital officer.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.