Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.
3 key factors for a successful blending of marketing and customer service.
6 questions marketers can ask to determine if their marketing is customer-centric.
A new survey shows that personalization and predictions boost the retail bottom line.
Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
New data shows a surge in millennials renting products, rather than buying them.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
McDonald's bolsters its digital strategy with its first new chief digital officer.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...