Omnichannel

Delivering a Best-in-Class Customer Experience

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

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MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Are Millennials Commitment-Phobes?

Are Millennials Commitment-Phobes?

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New data shows a surge in millennials renting products, rather than buying them.

Quid Pro Quo Bros

Quid Pro Quo Bros

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A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.

Five Mobile Musts

Five Mobile Musts

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Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

News Byte: StrongView Wants Marketers To Embrace All the Data With InteractionStore Offering

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StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.

News Byte: McDonald's Creates Chief Digital Officer Post

News Byte: McDonald's Creates Chief Digital Officer Post

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McDonald's bolsters its digital strategy with its first new chief digital officer.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

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Marketers need to weave together consumer interactions for a holistic view of their customers.

Multichannel, Omnichannel, and Alice in Wonderland

Multichannel, Omnichannel, and Alice in Wonderland

Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.

Trends to Watch: Multiple Channels, One Customer Relationship

Trends to Watch: Multiple Channels, One Customer Relationship

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The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.

Direct Response, Unbound

Direct Response, Unbound

Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.

Moving Past the Mobile One-Off

Moving Past the Mobile One-Off

Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.

Content is still king in the omni-channel world

Content is still king in the omni-channel world

Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.

Embrace the new omnichannel experience

Embrace the new omnichannel experience

For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.