Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.
3 key factors for a successful blending of marketing and customer service.
6 questions marketers can ask to determine if their marketing is customer-centric.
A new survey shows that personalization and predictions boost the retail bottom line.
Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
New data shows a surge in millennials renting products, rather than buying them.
A digital creative shop and a shopper marketing agency partner to provide the ultimate in omnichannel customer experiences.
Michael Becker discusses how and why marketers should make mobile an integrated part of their mix.
StrongView introduced a new platform called InteractionStore, meant to collect "unlimited" cross-channel marketing data.
McDonald's bolsters its digital strategy with its first new chief digital officer.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Regardless of what you call it—multichannel or omnichannel—a focus on the customer ensures that you're not going to be Alice in Wonderland.
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
Omnichannel changes everything, doesn't it? Historically, direct response strategies have occupied an interesting, but small niche. Not so any longer.
Marketers are well aware of the value of literally reaching people in their pockets via mobile—but the one-off isn't working anymore.
Knowledge process outsourcing can help marketers use content to deliver a consistent customer experience across channels.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.