Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.
Industry analysts discuss the hazards that can cause a seamless customer experience to unravel
Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.
The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial
Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream
Datorama's SmartLenses focus marketing data into out-of-the-box dashboards
Marketers have a lot on their plate these days. Omnichannel shouldn't be an issue anymore
Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing
Kym Frank of Geopath on how data helps track and serve the audience for OOH
This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing
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