Omnichannel Week

3 Major Omnichannel Challenges Today

3 Major Omnichannel Challenges Today

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Fraud, privacy, and tracking the customer journey will continue to be key issues for marketers doing omnichannel.

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

7 Pitfalls that Can Cause Your Omnichannel Strategy to Fall Apart

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Industry analysts discuss the hazards that can cause a seamless customer experience to unravel

The Decline of Physical Retail May be an Omnichannel Opportunity

The Decline of Physical Retail May be an Omnichannel Opportunity

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Is there a real decline in the first place? Perhaps retail is simply evolving, and with it, omnichannel marketing.

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

One on One: Daniel Kahtan and the Role of Apps in an Omnichannel World

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The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial

Examining Recent Omnichannel Successes

Examining Recent Omnichannel Successes

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Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream

Instant Dashboards from Datorama

Instant Dashboards from Datorama

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Datorama's SmartLenses focus marketing data into out-of-the-box dashboards

Why is Omnichannel Still a Question?

Why is Omnichannel Still a Question?

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Marketers have a lot on their plate these days. Omnichannel shouldn't be an issue anymore

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

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Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

One on One: Kym Frank on the OOH Eco-System

One on One: Kym Frank on the OOH Eco-System

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Kym Frank of Geopath on how data helps track and serve the audience for OOH

Welcome to Omnichannel Week

Welcome to Omnichannel Week

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This week at DMN, we look at strategies to execute, and go beyond, omnichannel marketing

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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