Welcome to Omnichannel Week, a week at DMN where we examine the state of omnichannel marketing.
The senior director of agency alliances at AppsFlyer discusses why marketers can't treat mobile like web and why having the right technology stack is crucial
Here's a collection of recent DMN content that exemplifies successful omnichannel strategies, as well as a few tips to help bring omnichannel mainstream
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.