Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.