Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
4 brands talk about what it takes to be a truly omnichannel retailer
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.