Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
4 brands talk about what it takes to be a truly omnichannel retailer
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.