Omnichannel Retailing

How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

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It turns out the secret to a seamless customer experience is data.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

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4 brands talk about what it takes to be a truly omnichannel retailer

Word to the Wise: Omnichannel

Word to the Wise: Omnichannel

Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.

Battle of the "Channels"

Battle of the "Channels"

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Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...