Omnichannel Retailing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

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4 brands talk about what it takes to be a truly omnichannel retailer

Word to the Wise: Omnichannel

Word to the Wise: Omnichannel

Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.

Battle of the "Channels"

Battle of the "Channels"

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Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.