It turns out the secret to a seamless customer experience is data.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
4 brands talk about what it takes to be a truly omnichannel retailer
Perhaps multichannel was too straightforward and cross-channel was too boring for retailers and the technology companies that serve them.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...