Omnichannel/Multichannel Marketing

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

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The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

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The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

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Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

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A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

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One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Where's the Digital Diversity?

Where's the Digital Diversity?

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Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

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Think ZIP+4, but by tapping modems instead of ZIP Codes.

MassMutual Profits From Digital Investment

MassMutual Profits From Digital Investment

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The financial services provider redesigns its website to meet customers' modern needs.

Email: The Prime Lead-Gen Tactic for SMBs

Email: The Prime Lead-Gen Tactic for SMBs

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While email marketing may be fairly easy to execute, creating content remains a challenge.

How Marketing is Growing From Cultural Catalyst to Cultural Participation

How Marketing is Growing From Cultural Catalyst to Cultural Participation

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With the Emmys behind us, it's time to explore the growth of tent-pole marketing.

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

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The furniture retailer uses social media to come to movers' rescue.

Marketing to the New American Mainstream

Marketing to the New American Mainstream

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If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

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The software provider uncovered unique marketing opportunities by blending offline and online interactions.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

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A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is the future, one pundit predicts.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

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Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

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Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

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Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

Email Marketing Gets a Major Boost From LinkedIn Data

Email Marketing Gets a Major Boost From LinkedIn Data

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Marketers at one finance advisory firm realize that email's crucial; but it's not a standalone strategy.

The Good and Bad News About Marketing

The Good and Bad News About Marketing

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Spoiler alert: There seems to be more bad than good. See 10 of the biggest obstacles multichannel marketers face today.

5 Marketing Lessons We Can All Learn From Pixar

5 Marketing Lessons We Can All Learn From Pixar

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The computer animated film studio teaches brands how to take their marketing to infinity—and beyond.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

Tailored Experiences Are the Perfect Fit for Joe's Jeans

Tailored Experiences Are the Perfect Fit for Joe's Jeans

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The premium denim brand provides a personalized shopper experience that's a cut above the rest by bringing the benefits of the in-store experience to the online realm.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

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Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Eight O'Clock Coffee Pours On Consumer Engagement

Eight O'Clock Coffee Pours On Consumer Engagement

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The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.

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