Will Amazon's discount music service really be tied to its Echo speaker?
The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.
Experian Marketing Services and Neustar are bringing their data onboarding capabilities together
Here are some of the core requirements for any omnichannel campaign.
In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.
How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer relationships? Marketing insiders weigh in.
Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.
Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.
The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.
The clock is ticking, but marketers can still make these final tweaks before the holiday rush.
Marketers who fail to acknowledge personalization and preferences end up digging their own grave.
A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.
One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.
Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
The financial services provider redesigns its website to meet customers' modern needs.
While email marketing may be fairly easy to execute, creating content remains a challenge.
With the Emmys behind us, it's time to explore the growth of tent-pole marketing.
The furniture retailer uses social media to come to movers' rescue.
If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.
The software provider uncovered unique marketing opportunities by blending offline and online interactions.
How the movie and game rental company is driving convenience, personalization, and engagement across channels.
A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is the future, one pundit predicts.
Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.
AccuWeather's six secrets for producing better content.
Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.
Here are five ways to ensure that campaigns are integrated across digital and traditional channels.
Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.
The food company is connecting the online and the physical worlds as part of its efforts to better our own.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.