Omnichannel/Multichannel Marketing

Omnichannel Marketing: The Perfect Fit for Indochino

Omnichannel Marketing: The Perfect Fit for Indochino

By

The made-to-measure menswear company connects the digital world with the offline world to give shoppers a customized experience.

Experian and Neustar Combine Data Capabilities

Experian and Neustar Combine Data Capabilities

By

Experian Marketing Services and Neustar are bringing their data onboarding capabilities together

The 5 Essentials for Every Omnichannel Campaign

The 5 Essentials for Every Omnichannel Campaign

By

Here are some of the core requirements for any omnichannel campaign.

Channel Surfing: Marketers Mull Where to Invest

Channel Surfing: Marketers Mull Where to Invest

By

In today's shifting marketplace, knowing which channels to invest in and how much to allocate to each can be tricky. Here's an in-depth look at how brands can help drive greater wallet share by focusing on collaboration, consumers, and data.

Marketing Is Only as Effective as Its Weakest Link

Marketing Is Only as Effective as Its Weakest Link

How can companies identify and eliminate disruptive experiences in the omnichannel marketing chain — before they break customer ­relationships? Marketing insiders weigh in.

Wearables: The Future of Omnichannel

Wearables: The Future of Omnichannel

Each second, Apple Watches, Fitbits, and other wearable devices are collecting reams of personal data. Tech-savvy marketers today say those insights are fueling a new wave of increasingly effortless, seamless shopping experiences.

Four ways to future-proof your omnichannel strategies

Four ways to future-proof your omnichannel strategies

By

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.

Lowe's Drills Into the Fast-Growing Wearables Market

Lowe's Drills Into the Fast-Growing Wearables Market

By

The retail home improvement chain reaches its customers through smartwatches and smartphones to meet shoppers' needs anytime and anywhere.

Data-Driven Storytelling Pays Off for Western Union

Data-Driven Storytelling Pays Off for Western Union

By

The money-sending company uses customer insight as inspiration for its multichannel, sweepstakes campaign.

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

A Race to the Finish: 10 Last-Minute Holiday Marketing Tips

By

The clock is ticking, but marketers can still make these final tweaks before the holiday rush.

Does Your Marketing Trick or Treat Your Customers?

Does Your Marketing Trick or Treat Your Customers?

By

Marketers who fail to acknowledge personalization and preferences end up digging their own grave.

Most Companies Have No Omnichannel Strategy

Most Companies Have No Omnichannel Strategy

By

A mere 11% profess to move nimbly across channels, according to a survey of 120 CMOs.

Finally, How to Bring Online and Offline Together

Finally, How to Bring Online and Offline Together

By

One digital strategist explains how to make customers' digital and physical experiences one enjoyable journey.

Where's the Digital Diversity?

Where's the Digital Diversity?

By

Leading marketers at Advertising Week talk about how to get on the road to diverse digital leadership. Hint: It starts with talent.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

By

Think ZIP+4, but by tapping modems instead of ZIP Codes.

MassMutual Profits From Digital Investment

MassMutual Profits From Digital Investment

By

The financial services provider redesigns its website to meet customers' modern needs.

Email: The Prime Lead-Gen Tactic for SMBs

Email: The Prime Lead-Gen Tactic for SMBs

By

While email marketing may be fairly easy to execute, creating content remains a challenge.

How Marketing is Growing From Cultural Catalyst to Cultural Participation

How Marketing is Growing From Cultural Catalyst to Cultural Participation

By

With the Emmys behind us, it's time to explore the growth of tent-pole marketing.

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

Lovesac Proves that Brand Awareness Requires a Bit of Heavy Lifting

By

The furniture retailer uses social media to come to movers' rescue.

Marketing to the New American Mainstream

Marketing to the New American Mainstream

By

If you're looking for your business to grow, you'll have to recognize that the average consumer has changed—a lot.

Multichannel Direct Marketing Fuels TinderBox Sales

Multichannel Direct Marketing Fuels TinderBox Sales

By

The software provider uncovered unique marketing opportunities by blending offline and online interactions.

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

What Should We Watch? How Redbox Is Innovating to Improve the Customer Experience

How the movie and game rental company is driving convenience, personalization, and engagement across channels.

It's Time to End Random Acts of Marketing

It's Time to End Random Acts of Marketing

By

A siloed approach to marketing is fast becoming outdated. "Optichannel" marketing is the future, one pundit predicts.

Four Ways to Make Email Content Adaptable for Any Device

Four Ways to Make Email Content Adaptable for Any Device

By

Even as users increasingly interact with email across multiple devices, the marketing staple is seeing a desktop conversion comeback.

Today's Forecast? More Content

Today's Forecast? More Content

AccuWeather's six secrets for producing better content.

This Holiday Season Is Mission: Possible [Infographic]

This Holiday Season Is Mission: Possible [Infographic]

By By

Be an agent of change within your marketing department and adjust your holiday strategy based on customer preferences.

Marketing Campaigns Still Aren't Integrated

Marketing Campaigns Still Aren't Integrated

Here are five ways to ensure that campaigns are integrated across digital and traditional channels.

Data Is Today's MarTech Purchase Driver

Data Is Today's MarTech Purchase Driver

By

Experian Marketing Services announces enhancements to its Marketing Suite designed to better harness customer data.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

MorningStar Farms Grows Consumer Engagement Through Omnichannel Marketing

The food company is connecting the online and the physical worlds as part of its efforts to better our own.

Sign up to our newsletters


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings