Omnichannel Marketing

The (Marketer's) TV Guide

The (Marketer's) TV Guide

By

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

By

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

By

Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

By

There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

By

Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Hard Habits to Break

Hard Habits to Break

By

What's blocking omnichannel marketing success? Sometimes marketers themselves.

What's on Marketers' Minds?

What's on Marketers' Minds?

By

Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

By

Companies with siloed operations are certain to lose ground to more connected competitors.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

By

Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

By

Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

By

Today's marketer needs to be digital, mobile, social, personal, and always on.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

By

It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

By

A new survey shows that personalization and predictions boost the retail bottom line.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

By

As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

By By

Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

By

Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

By

The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Delivering a Best-in-Class Customer Experience

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

By

4 brands talk about what it takes to be a truly omnichannel retailer

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

By By

It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

Move over Multichannel. It's Time for Marketing Orchestration

Move over Multichannel. It's Time for Marketing Orchestration

Customers are ultra-connected, so marketing outreach and interactions also must be.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.