We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Customers are ultra-connected, so marketing outreach and interactions also must be.
The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.
Marketers need to be where their customers are—and that's, well, everywhere.
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.