Omnichannel Marketing

The Lexicon of Omnichannel Marketing

The Lexicon of Omnichannel Marketing

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It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.

Marketing Needs More Polymaths

Marketing Needs More Polymaths

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Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.

What Marketing Approach Will Be Critical to Master in 2015?

What Marketing Approach Will Be Critical to Master in 2015?

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Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.

How to Craft Engaging Emails

How to Craft Engaging Emails

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Pushing past the inbox clutter and noise may not be as tough as some marketers may think.

Channels Are Out. Impact Is In.

Channels Are Out. Impact Is In.

The brands most successful with omnichannel marketing are those who think about outcomes, not channels.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

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Instead of thinking about channels first, marketers need think about customers and outcomes.

How to Create an Omnichannel Campaign

How to Create an Omnichannel Campaign

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It turns out the secret to a seamless customer experience is data.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

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Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, Tomorrow

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From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

15 Digital Facts Every Marketer Should Know

15 Digital Facts Every Marketer Should Know

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Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

5 Ways to Evolve Your Marketing to Omnichannel

5 Ways to Evolve Your Marketing to Omnichannel

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There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

Optimizing the Marketing Channel Mix

Optimizing the Marketing Channel Mix

4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

Hard Habits to Break

Hard Habits to Break

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What's blocking omnichannel marketing success? Sometimes marketers themselves.

What's on Marketers' Minds?

What's on Marketers' Minds?

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Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

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Companies with siloed operations are certain to lose ground to more connected competitors.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

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Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

Omnichannel Totally Rules at Nickelodeon

Omnichannel Totally Rules at Nickelodeon

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Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

We're Living in a Post-Marketing World

We're Living in a Post-Marketing World

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It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.

Personalization Proves to be a Golden Marketing Strategy

Personalization Proves to be a Golden Marketing Strategy

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A new survey shows that personalization and predictions boost the retail bottom line.

Have Marketers Outgrown Multichannel?

Have Marketers Outgrown Multichannel?

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As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

Is Your Omnichannel Marketing a Fairytale or a Tragedy? [Infographic]

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Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

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The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

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