Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.
Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
Even small mobile and app strategies can yield big successes
4 brands talk about what it takes to be a truly omnichannel retailer
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Customers are ultra-connected, so marketing outreach and interactions also must be.
The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.
Marketers need to be where their customers are—and that's, well, everywhere.
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.