Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
4 brands talk about what it takes to be a truly omnichannel retailer
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.
Customers are ultra-connected, so marketing outreach and interactions also must be.
The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.
Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.
Marketers need to be where their customers are—and that's, well, everywhere.
More than just marketing in the channels customers use, marketers should provide purchase ability, as well.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.