Consumers' omnichannel habits make marketing measurement problematic. It's time to rethink what measures matter.
It's time to clear the air. Here's what separates cross-channel, integrated, multichannel, and omnichannel as marketing concepts.
Culture, community, and technology motivate consumers across the spectrum. So the more marketers know, the better their chances at relevancy.
Experts recommend where marketers should focus their learning next year—everything from mobile to predictive analytics and from integration to partnership make the list.
Pushing past the inbox clutter and noise may not be as tough as some marketers may think.
The brands most successful with omnichannel marketing are those who think about outcomes, not channels.
Instead of thinking about channels first, marketers need think about customers and outcomes.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
The new realities of how customers interact with brands mean thinking beyond the funnel.
There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.
4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
Companies with siloed operations are certain to lose ground to more connected competitors.
Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
Today's marketer needs to be digital, mobile, social, personal, and always on.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
A new survey shows that personalization and predictions boost the retail bottom line.
As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...