Omnichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an Omnichannel World

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

Data Byte: Barriers Stalling Retailers' Quest for Omnichannel

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Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

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The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Delivering a Best-in-Class Customer Experience

Delivering a Best-in-Class Customer Experience

Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.

Facing the Omnichannel Marketing Beast

Facing the Omnichannel Marketing Beast

Even small mobile and app strategies can yield big successes

Omnichannel Challenges and Opportunities

Omnichannel Challenges and Opportunities

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4 brands talk about what it takes to be a truly omnichannel retailer

Email Marketing Jockeys for Relevance

Email Marketing Jockeys for Relevance

Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.

Succeeding In an Omnichannel World

Succeeding In an Omnichannel World

We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.

Infographic: How Organized Is Your Marketing Organization?

Infographic: How Organized Is Your Marketing Organization?

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It's a multichannel world, so marketers need to consider how well their organization is aligned to support customer needs. We polled readers to see what's going on in their companies.

Move over Multichannel. It's Time for Marketing Orchestration

Move over Multichannel. It's Time for Marketing Orchestration

Customers are ultra-connected, so marketing outreach and interactions also must be.

It's Time to Be Data-Driven and Omnichannel in Marketing

It's Time to Be Data-Driven and Omnichannel in Marketing

The specter of silos is ubiquitous in marketing. It's past time to break them down, connect data, and place omnichannel customers at center of marketing strategies.

Data and Omnichannel Marketing

Data and Omnichannel Marketing

Constituents of the marketing community have had no shortage of new terms, imperatives and buzz words to contend with.

Trading 36 Ten-Degree Views for a 360-Degree View

Trading 36 Ten-Degree Views for a 360-Degree View

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Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.

News Byte: Epsilon Aims to Create Real-Time Conversations

News Byte: Epsilon Aims to Create Real-Time Conversations

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The marketing solutions provider's Agility Harmony product release is designed to help marketers support omnichannel customer engagement.

The Right Channel Is Multichannel

The Right Channel Is Multichannel

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Marketers need to be where their customers are—and that's, well, everywhere.

Ready for an Omnichannel World?  Your Customers Are.

Ready for an Omnichannel World? Your Customers Are.

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Omnichannel Marketing in the Year Ahead

Omnichannel Marketing in the Year Ahead

The holiday season may be over, but the marketing lessons learned in that hectic time live on.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.