Instead of thinking about channels first, marketers need think about customers and outcomes.
It turns out the secret to a seamless customer experience is data.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.
Emails with no subject lines, CEOs on social media, and other top digital tips, trends, and stats for today's marketers.
The new realities of how customers interact with brands mean thinking beyond the funnel.
There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.
4 key areas marketers can manipulate to master the ever-increasing array of customer touchpoints.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Copious road trips lead to insight on the many paths to success marketers are, or should be, traveling today.
Companies with siloed operations are certain to lose ground to more connected competitors.
Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?
Nickelodeon is all about fun content—but when it comes to understanding its audience, there's nothing the TV network takes more seriously.
Today's marketer needs to be digital, mobile, social, personal, and always on.
It might sound like a tautology, but it's not: Everything is marketing and marketing is everything.
A new survey shows that personalization and predictions boost the retail bottom line.
As more and more marketers look to better connect their marketing initiatives across channels, for some, omnichannel marketing has become the expression of choice.
Marketers must rely on seamless experiences—not their fairy godmother—to make consumers' dreams come true.
Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.
Take the first step to becoming a more data-driven marketer. Come hear how world-renowned brands in the retail, financial services, and travel and hospitality industries have transformed their businesses - and exceeded expectations - by creating insight-driven, omni-channel customer experiences.
Even small mobile and app strategies can yield big successes
4 brands talk about what it takes to be a truly omnichannel retailer
Long the odds-on favorite, email is now essential to winning marketing's omnichannel superfecta.
We all know that repeat customers are more profitable than new ones. But retaining customers and building loyalty in an omnichannel world is tough.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.