OMG and Google partner for display

Share this article:

Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal. OMG will reportedly spend “hundreds of millions of dollars” during the two-year agreement according the WSJ.

Google will also help OMG build a global technology platform allowing the agency to buy display ads more easily, an extension of the exchange Google rolled out last year to

ComScore reported earlier this year that display ads were up 21% in 2009 over 2008, and Google said last fall that display ads could be its largest growth sector in the future, since text ad revenue was declining.  

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Scaling the Great Firewall of China

Scaling the Great Firewall of China

You do know that your Web pages take as long as four seconds to load over there, right? And you do realize that at that point you may as well ...

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen ...

The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Content Opens the Door to Opportunity

Content Opens the Door to Opportunity

PacificUnion Real Estate uses content marketing to create a competitive advantage—and help its agent sell high-end properties.