OMG and Google partner for display

Omnicom Media Group has partnered with Google to buy display ads for clients through the search giant's ad exchange, according to the Wall Street Journal. OMG will reportedly spend “hundreds of millions of dollars” during the two-year agreement according the WSJ.

Google will also help OMG build a global technology platform allowing the agency to buy display ads more easily, an extension of the exchange Google rolled out last year to

ComScore reported earlier this year that display ads were up 21% in 2009 over 2008, and Google said last fall that display ads could be its largest growth sector in the future, since text ad revenue was declining.  

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...