Olympics

Infographic: Email Marketing Wins the Gold

Infographic: Email Marketing Wins the Gold

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But customer preferences take the bronze

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Social is the winning element in brands' Olympian campaigns

Social is the winning element in brands' Olympian campaigns

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For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.

Gillette U.K. goes for gold with a smooth Olympic initiative

Gillette U.K. goes for gold with a smooth Olympic initiative

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Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.

After Olympics, marketers train for next campaigns

After Olympics, marketers train for next campaigns

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Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.

Irish tourism targets harried Londoners during Olympics

Irish tourism targets harried Londoners during Olympics

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Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.

London Eye sees Twitter Olympic Games sentiment

London Eye sees Twitter Olympic Games sentiment

During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.

Phelps: Former Olympian turns high-end model

Phelps: Former Olympian turns high-end model

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Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.

Infographic: Olympic marketing by the numbers

Infographic: Olympic marketing by the numbers

As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.

Patriotic tots sing Canadian national anthem for athletes

Patriotic tots sing Canadian national anthem for athletes

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Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.

I want my Olympics, now!

I want my Olympics, now!

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Olympics fans take to social media to complain about delayed air-time by NBC.

The London brand police

The London brand police

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If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.

Subway racks up points with athletes

Subway racks up points with athletes

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Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.

Cadbury fans 'keep team GB pumped' for the Olympics

Cadbury fans 'keep team GB pumped' for the Olympics

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Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.

Online ads expected to thrive in 2012

Online ads expected to thrive in 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?

Inbox Insider: NBC uses e-mail to complement Olympic coverage

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The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date with an e-mail alert program. E-mail service provider Lyris is running the initiative, which was first used for the 2008 Beijing Summer Olympic Games.

Olympic efforts carry direct torch

Olympic efforts carry direct torch

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.

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