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 Olympics

Subway racks up points with athletes

March 01, 2012

Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
 

Cadbury fans 'keep team GB pumped' for the Olympics

March 01, 2012

Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
 

Online ads expected to thrive in 2012

January 01, 2012

Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
 

Inbox Insider: NBC uses e-mail to complement Olympic coverage

February 16, 2010

The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date with an e-mail alert program. E-mail service provider Lyris is running the initiative, which was first used for the 2008 Beijing Summer Olympic Games.
 

Olympic efforts carry direct torch

February 15, 2010

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.