October 01, 2012
For marketers associated with sponsoring brands, the Olympic Games present tremendous challenges—and opportunities—as they launch global multichannel campaigns.
October 01, 2012
Behind every successful athlete is a dedicated coach—a point the U.K. arm of Gillette aimed to emphasize with its "Great Start" Olympics campaign.
October 01, 2012
Just as aspiring Olympians begin their training years in advance, the marketing departments of global Olympic partners are already planning campaigns for next year's games.
September 01, 2012
Tourism Ireland encouraged Londoners to pack a bag this summer and head over to Ireland to "Escape the Madness" wrought on the city by the Olympics.
September 01, 2012
During the Olympic Games, the London Eye was a huge mood ring, changing color based on what people were tweeting about the Olympics.
August 14, 2012
Team U.S.A Olympic swimmer Michael Phelps serves as the new model for the Louis Vuitton's Core Values campaign.
August 02, 2012
As the 2012 Summer Olympics ramp up in London, so do the efforts of marketers and advertisers.
August 01, 2012
Pampers Canada used Facebook to create the first-ever version of "O Canada" performed entirely by babies.
July 30, 2012
Olympics fans take to social media to complain about delayed air-time by NBC.
July 17, 2012
If you're headed to the Olympic Games this summer, you might want to keep an eye out for the nearly 300 enforcement officers whose sole job will be to make sure no "ambush" marketing will take place.
March 01, 2012
Tony Pace, Subway's SVP and global CMO, mixes traditional and digital marketing to drive customer affinity.
March 01, 2012
Cadbury and agency Hypernaked launched a campaign that calls on Brits to motivate top UK athletes through song.
January 01, 2012
Media services companies ZenithOptimedia and GroupM softened their independent global ad spending predictions for 2012 in forecasts released in early December. MagnaGlobal, a unit of advertising giant Interpublic, also cut its global advertising forecasts for 2011 and 2012, citing a "worsening economic outlook." But with positive effect of quadrennial events, such as the Summer Olympics, European soccer championship and U.S. presidential elections, will there still be some winning channels?
The 2010 Vancouver Olympic Winter Games are in full swing, and NBC is keeping fans up to date with an e-mail alert program. E-mail service provider Lyris is running the initiative, which was first used for the 2008 Beijing Summer Olympic Games.
February 15, 2010
Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
