Olympic video ad spend estimated at $5.75 M

Share this article:

The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 million. This number represents 1.1% of the year's total online video ad spend projection, which totals $505 million.

“Getting a little more than 1% being one company with one event, albeit 17 days, is not doing badly at this stage. It's part of a growth curve,” explained David Hallerman, senior analyst at eMarketer. He said more video ad dollars would have been raised if NBC had not required online viewers had to download Microsoft Silverlight, a competitor to Adobe Flash.

Additionally he said NBC limited which sports they would stream live, including some of the most popular ones. “[NBC] said there would be close to a billion dollars in ad revenue during the Olympics and almost all of that is television, he said. “They need to protect their legacy business, which is TV. They're not wrong to do that, but it does produce slower growth.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.