Olympic video ad spend estimated at $5.75 M

Share this article:

The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that online video ad spending will reach $5.75 million. This number represents 1.1% of the year's total online video ad spend projection, which totals $505 million.

“Getting a little more than 1% being one company with one event, albeit 17 days, is not doing badly at this stage. It's part of a growth curve,” explained David Hallerman, senior analyst at eMarketer. He said more video ad dollars would have been raised if NBC had not required online viewers had to download Microsoft Silverlight, a competitor to Adobe Flash.

Additionally he said NBC limited which sports they would stream live, including some of the most popular ones. “[NBC] said there would be close to a billion dollars in ad revenue during the Olympics and almost all of that is television, he said. “They need to protect their legacy business, which is TV. They're not wrong to do that, but it does produce slower growth.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.