Old School DRTV vs. New School DRTV: How DRTV Affects Other Channels
Paul Soltoff, SendTec Inc.
September 15 2006
Most advertisers appreciate they are playing in a multichannel world, yet there are still many advertisers that haven't figured it out. The bottom-line is you need to adopt a multichannel strategy to succeed in new-school DRTV.
Your Email Address:
Recipient(s) Email Address:
(Separate multiple e-mail addresses with commas. Limited to 20 addresses.)
Include a message (optional):
The e-mail address(es) that you supply to use this service will only be used to send the requested article.