Old catalogs' lessons still apply
Robin Cherry, author and 20-year DM veteran
November 24 2008
Old catalogs can have useful ideas for today's catalogers. Leo Burnett once said of good advertising, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." Catalogs that do this can still define and transform brands, engage and reassure customers and create buzz.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.