'Ok!' Subscribers - Specialists Marketing Services

Ok! Subscribers

New manager: Specialists Marketing Services

Previous manager: Direct Media Millard

List type: Postal

No. of names: 383,996

Cost: $100/M

Description: Readers of Ok! magazine are responsive to direct mail offers for fashion, entertainment, beauty, apparel shopping and credit cards. The median age of the list is 28.8 years and the median household income is $61,585. The file is 86% female.

Selects: Include by gender, third-party blow in, state, SCF, Zip Code and key coding.

Contact: Sharron Mahoney

Phone: 201/865-5800 x.2226

E-mail: sharrmah@sms-inc.com