Oh baby! DisneyBaby site taps into the moms space

The site combines e–commerce and social sharing.

The site is centered on what the brand terms “Disney Baby Magical Moments.”

Merchandise is mixed with information sharing to meld the commercial and social experiences.

Visitors are encouraged to upload photos, leave comments and share stories and tips.

The Disney Baby brand launched with the debut of its Disney Cuddly Bodysuit.

Nemo spout protector from the Disney Baby store.

Disney Baby logo.

The Walt Disney Company rolled out DisneyBaby.com in January 2012, a site dedicated to creating an online community and serving as the most comprehensive assemblage of Disney Baby products available on the web.

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