Chief creative officer Mat Zucker resigned his position with OgilvyOne New York, a source at the agency said on Jan. 13.
OgilvyOne North America has named Harvey Kipnis regional director, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide. Kipnis, formerly managing director of OgilvyOne New York, will be replaced in that role by Dimitri Maex, former managing director of OgilvyOne New York's consulting and analytics group.
Carlson, a hospitality and travel company, relaunched its hotel loyalty program on March 31. The revamped program will feature free in-room Wi-Fi, no blackout dates, rollover nights and complimentary room upgrades, among other benefits. Intercontinental Hotels Group also said this week that it will relaunch parts of its loyalty platform in the next three months.
Gap Inc. named Seth Farbman its first global CMO for its flagship brand on February 2 as part of a major management shakeup. The multichannel retailer also named Ogilvy & Mather Worldwide AOR for the Gap brand and said it will launch a global creative center in New York. Art Peck, the head of the Gap outlet businesses, will replace Marka Hansen as president of Gap North America on February 4, the company also said.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.