OgilvyOne Taps Fetherstonhaugh as CEO

Share this article:
Brian Fetherstonhaugh becomes CEO at WPP Group PLC's OgilvyOne Worldwide in October. He succeeds Reimer Thedens, 55, who will stay on as chairman until retirement in 2005 after 10 years at the helm.


Fetherstonhaugh, 46, a Montreal native, currently is chairman of Global Brands, part of the Ogilvy & Mather ad agency network. He is based in New York, also headquarters to OgilvyOne Worldwide.


Fetherstonhaugh's replacement at Global Brands is John Seifert, a 25-year agency veteran and global account leader on American Express Co., BP and DuPont. In this role, Seifert, 47, will be involved with Ogilvy's 20 largest global brands while serving as global leader on his existing accounts.


OgilvyOne Worldwide has 115 offices in 56 countries. Clients include Cisco Systems, Coca-Cola Co., GlaxoSmithKline, IBM Corp., Nestle, American Express Co., Unilever and SAP.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.