OgilvyOne Launches Database Management Product

Share this article:
OgilvyOne Worldwide unveiled its new proprietary database management solution yesterday called OgilvyOne Bridge, the only product of its kind to be developed, tested and operated by a global direct marketing network.


Launched initially in Japan and the Philippines, the new software product collects and manages data for local relationship marketing programs while running regional campaigns. It's currently being applied to some 50 databases for 12 Asia market clients including Seagram, Nestlé and DuPont.


OgilvyOne Bridge was developed inhouse by OgilvyOne in Asia at a cost of more than $5 million. It was tested in Hong Kong and Malyasia.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.