OgilvyOne Expands 'Tales Of Ameritrade' Campaign
Ameritrade Holding Corp., Omaha, NE, announced an integrated $200-million national marketing campaign this week expanding the awareness of its Ameritrade brokerage business through agency services provided by WPP Group's OgilvyOne Worldwide, Chicago.The company said it was seeking to attract more customers using direct marketing, interactive media, television and outdoor advertising by expanding OgilvyOne's "Tales of Ameritrade" theme, which was first initiated in February through nationwide cable and broadcast television spots.
OgilvyOne, which bills itself as a global one-to-one and interactive marketing network, also announced this week it was creating an online IT service company in France to be known as O Technologies and to be located in Paris. The new service company will be part of the OgilvyOne Worldwide network.
