OgilvyOne Aligns With Digital

Share this article:
OgilvyOne Worldwide, New York, entered a strategic alliance this week with privately held software concern Digital Archaeology, Kansas City, KS, a provider of Web-based analytical applications and tools that help clients access and identify customer data across the Internet.


OgilvyOne said it will use Digital Archaeology products to "integrate e-commerce and bricks-and-mortar data in a fraction of the time normally associated with such tasks - hours or days instead of many months.


David Frankland, president/CEO of Digital Archaeology, said the agreement was a typical win-win situation. He said OgilvyOne would gain a strategic competitive advantage and Digital would realize access to "the largest one-to-one and interactive marketing network in the world."
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.

Red Roof Inn Turns Weather Woes Into Major Sales

Red Roof Inn Turns Weather Woes Into Major ...

The hotel chain woos stranded airline passengers with deals based on flight cancellations.

Signal Wants to Help CMOs Put Vendors to the Test

Signal Wants to Help CMOs Put Vendors to ...

The company claims its new Signal Tag can quintuple the number of A/B vendor tests marketers can do each year.