OgilvyOne Aligns With Digital

Share this article:
OgilvyOne Worldwide, New York, entered a strategic alliance this week with privately held software concern Digital Archaeology, Kansas City, KS, a provider of Web-based analytical applications and tools that help clients access and identify customer data across the Internet.


OgilvyOne said it will use Digital Archaeology products to "integrate e-commerce and bricks-and-mortar data in a fraction of the time normally associated with such tasks - hours or days instead of many months.


David Frankland, president/CEO of Digital Archaeology, said the agreement was a typical win-win situation. He said OgilvyOne would gain a strategic competitive advantage and Digital would realize access to "the largest one-to-one and interactive marketing network in the world."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.