OgilvyInteractive Worldwide Wins Tenneco Europe
OgilvyInteractive Belgium will build and launch a central European site for Tenneco (euro.tenneco.com) and handle all online marketing efforts in coordination with regional agency offices.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.