OgilvyInteractive Worldwide Wins Tenneco Europe
OgilvyInteractive Belgium will build and launch a central European site for Tenneco (euro.tenneco.com) and handle all online marketing efforts in coordination with regional agency offices.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.