OgilvyInteractive, I-Link Launch E-Voice Applications Program

Share this article:
Internet ad agency OgilvyInteractive and I-Link, a technology and services firm, are offering a system that allows services normally available through a public phone company to be implemented into Internet sites without changing their existing Web infrastructure.


Services in the program include two-party calls and conference calls as well as the ability to play announcements, record voice and detect and generate touch-tones. The system, which is powered and supported by IBM WebSphere software, also provides text-to-speech and speech recognition for telephones and PCs.


One wireless application allows consumers with Internet-enabled cell phones to respond to online ads with a toll-free "please call me" alert.


"The market has embraced interactive communications," said Jeannette McClennan, president of OgilvyInteractive, New York, part of Ogilvy & Mather Worldwide. "This venture is about thinking beyond Web sites and creating new opportunities for dialogues with our customers."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.