Unlike a traditional ad campaign, a well-executed database marketing campaign never ends.
Global marketing agency Ogilvy & Mather Worldwide has named Lauren Crampsie worldwide CMO, effective immediately, said Toni Lee, director of public relations at Ogilvy & Mather Worldwide.
Ogilvy & Mather, looking to expand the agency's social media strategies into new markets and expand its mobile marketing, hired two new digital heads, the agency said in a press release. Tom De Luca was tapped to be the agency's new COO of social media, and Julie Renwick is now executive director of mobile.
Huggies has named Ogilvy & Mather its digital AOR. The agency will help the Kimberly-Clark brand grow online media into a bigger part of its marketing mix, said Jeff Jarrett, global digital director at Huggies. The agency will work on all online communications, including email and mobile campaigns, website management and the brand's "Enjoy the Ride Rewards" loyalty program.
Gap Inc. named Seth Farbman its first global CMO for its flagship brand on February 2 as part of a major management shakeup. The multichannel retailer also named Ogilvy & Mather Worldwide AOR for the Gap brand and said it will launch a global creative center in New York. Art Peck, the head of the Gap outlet businesses, will replace Marka Hansen as president of Gap North America on February 4, the company also said.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.