Ogilvy wins CDW AOR account, including direct and digital advertising

Share this article:

IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital.

Ogilvy & Mather, Chicago, is the lead agency on the account, and it will be supported by Ogilvy & Mather in New York for advertising, Ogilvy One for direct marketing, Neo@Ogilvy for digital marketing and Leopard in Denver for sales support. It will also work with MindShare Chicago on media planning and buying.

Work on the account begins immediately. The initial efforts are expected to debut in the first quarter of 2010.

Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.