Ogilvy PR hires Markson to integrate PR with direct, social marketing

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Ogilvy PR hires Markson to integrate PR with direct, social marketing
Ogilvy PR hires Markson to integrate PR with direct, social marketing

Mitch Markson will as of June 4 take over the positions of president of global consumer marketing and CCO at Ogilvy Public Relations (PR) said Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.

In his two roles, Markson will collaborate with Ogilvy & Mather to help clients integrate marketing efforts across PR, direct marketing and social media. He will also be responsible for crafting branding solutions for clients, as well as leading and expanding the consumer marketing team, which is about 400 people strong, Ufer said.

Markson will oversee Ogilvy's “purpose branding initiative,” which Ulfer said aims to bridge its corporate social responsibility practices with OgilvyEarth, which specializes in sustainability and environment, and Ogilvy Impact, which handles inter-company communications.

Markson will report to Christopher Graves, Ogilvy PR's global CEO. He replaces Samantha Allen, Ogilvy PR's outgoing managing director of consumer marketing. CCO is a newly created position for the company, Ufer said.

“[Markson] will bring his long experience to bear in a whole new context: working in an environment of deep integration across all disciplines,” said Graves.

Prior to joining Ogilvy PR, Markson spent 21 years at Edelman, where he most recently served as global CCO. He also ran the agency's global consumer practice for more than 10 years. Clients have included General Electric (GE), Microsoft, Hershey, KFC, Starbucks and Unilever.

Ogilvy PR is a multi-disciplinary communications company with more than 80 offices around the world.

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