Ogilvy PR hires Markson to integrate PR with direct, social marketing

Share this article:
Ogilvy PR hires Markson to integrate PR with direct, social marketing
Ogilvy PR hires Markson to integrate PR with direct, social marketing

Mitch Markson will as of June 4 take over the positions of president of global consumer marketing and CCO at Ogilvy Public Relations (PR) said Rachel Ufer, senior VP of business development and external relations, Ogilvy PR.

In his two roles, Markson will collaborate with Ogilvy & Mather to help clients integrate marketing efforts across PR, direct marketing and social media. He will also be responsible for crafting branding solutions for clients, as well as leading and expanding the consumer marketing team, which is about 400 people strong, Ufer said.

Markson will oversee Ogilvy's “purpose branding initiative,” which Ulfer said aims to bridge its corporate social responsibility practices with OgilvyEarth, which specializes in sustainability and environment, and Ogilvy Impact, which handles inter-company communications.

Markson will report to Christopher Graves, Ogilvy PR's global CEO. He replaces Samantha Allen, Ogilvy PR's outgoing managing director of consumer marketing. CCO is a newly created position for the company, Ufer said.

“[Markson] will bring his long experience to bear in a whole new context: working in an environment of deep integration across all disciplines,” said Graves.

Prior to joining Ogilvy PR, Markson spent 21 years at Edelman, where he most recently served as global CCO. He also ran the agency's global consumer practice for more than 10 years. Clients have included General Electric (GE), Microsoft, Hershey, KFC, Starbucks and Unilever.

Ogilvy PR is a multi-disciplinary communications company with more than 80 offices around the world.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.