Ogilvy names chief digital creative officer

Share this article:

Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America.

Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.

Bastholm "is the hottest digital creative talent in our industry,” said Carla Hendra, CEO of Ogilvy North America, in a statement.

“It is becoming obvious that marketing shouldn't live in silos,” said Bastholm, in a statement. Consumers
don't distinguish between what's in which channel, when they shape their perception of a brand. Nor should they. My reason for joining Ogilvy is to get a seat at the table with clients who make the 360-degree brand decisions and to work on the campaigns that will help define what integrated, multi-channel advertising can look like in the future.”

Bastholm will report to Jan Leth, Ogilvy vice chairman of global digital creative.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.