Ogilvy names chief digital creative officer

Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America.

Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.

Bastholm "is the hottest digital creative talent in our industry,” said Carla Hendra, CEO of Ogilvy North America, in a statement.

“It is becoming obvious that marketing shouldn't live in silos,” said Bastholm, in a statement. Consumers
don't distinguish between what's in which channel, when they shape their perception of a brand. Nor should they. My reason for joining Ogilvy is to get a seat at the table with clients who make the 360-degree brand decisions and to work on the campaigns that will help define what integrated, multi-channel advertising can look like in the future.”

Bastholm will report to Jan Leth, Ogilvy vice chairman of global digital creative.