Ogilvy names chief digital creative officer

Share this article:

Lars Bastholm is joining Ogilvy North America as chief digital creative officer with responsibility for Ogilvy's digital creative work across North America.

Bastholm, who was co-chief creative officer at AKQA prior to joining Ogilvy, served as chief jurist for the 2009 Cannes Cyber Lions.

Bastholm "is the hottest digital creative talent in our industry,” said Carla Hendra, CEO of Ogilvy North America, in a statement.

“It is becoming obvious that marketing shouldn't live in silos,” said Bastholm, in a statement. Consumers
don't distinguish between what's in which channel, when they shape their perception of a brand. Nor should they. My reason for joining Ogilvy is to get a seat at the table with clients who make the 360-degree brand decisions and to work on the campaigns that will help define what integrated, multi-channel advertising can look like in the future.”

Bastholm will report to Jan Leth, Ogilvy vice chairman of global digital creative.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.