Ogilvy joins with Unica and Pluris to increase data integration abilities

Share this article:

In a move intended to help it bring data integration solutions to clients, Ogilvy North America has formed strategic alliances with marketing software company Unica and marketing database solutions provider Pluris.

“We are dedicated to providing innovative strategies to use the vast amounts of customer marketing data that are available in this increasingly digital world,” said Marc Fleishhacker, managing director of Ogilvy Consulting – North America, in a statement. “By leveraging the significant strengths of these leading technology companies, we are able to make the promise of 24/7 digital marketing a powerful and profitable reality for our clients.”

As part of the alliance, Unica's clients will have access to Ogilvy's suite of strategic marketing services and its marketing strategy and analytics expertise. The deal formalizes an existing relationship with both companies and includes the use of Unica's Affinium software suite by a number of Ogilvy's clients.

Pluris will work with Ogilvy to build data and analytics infrastructures that optimize offers and messages delivered to customers through digital and interactive media.

“Our ability to manage real-time data platforms and embed analytics at the key points of customer interaction is specifically designed for innovative marketers like Ogilvy that are using interactive media and messaging techniques to bring brands and customers closer together,” said Bob Fetter, SVP at Pluris, in a statement.

Ogilvy North America, which includes Ogilvy & Mather Advertising, OgilvyOne, OgilvyInteractive and OgilvyAction, is a part of the WPP Group media conglomerate.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.

Harnessing Deep Industry Expertise to Capture New Markets

Harnessing Deep Industry Expertise to Capture New Markets

Darren Rodgers explains how he applies his deep healthcare expertise, and broad organizational experience, to marketing in an industry in the throes of historic transformation.

Fast Facts: October 2014

Fast Facts: October 2014

Some quick info hits to keep you up-to-date, including the percentage of emails opened on mobile devices.