Ogilvy hires Richards to integrate client work across practices

Share this article:

Ogilvy & Mather named Ben Richards to the newly created position of worldwide head of strategy this week. He will work to integrate the agency's client work across its various practices, including direct marketing.

Richards will report to Miles Young, CFO, and Colin Mitchell and John Shaw, joint worldwide planning directors.

Young said in a statement that Ogilvy's business model has become one featuring “'deep integration' between the world of advertising, DM, PR and activation.”

Richards worked at Naked Communications from 2003 to this year, most recently as director of strategic services.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.