OfficeMax Content With Holiday Sales

Share this article:
OfficeMax's holiday selling season from Thanksgiving through Christmas met expectations, rising more than 10 percent on a same-store basis from last year, the company said yesterday.


OfficeMax said last month that sales on Black Friday, the day after Thanksgiving, nearly doubled from the same day a year earlier.


Its big sellers for the season included digital cameras; all-in-one machines that let users print, fax, scan and copy; DVD-RWs and office chairs.


Gross profit merchandise margins traditionally accelerate in January, the company said, offsetting lower margins associated with its electronics sales in the holiday period. In November, the company said it expects to be profitable for its full fiscal year, which ends Jan. 25.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.