Office Depot's Green Book Gets Even Greener

Share this article:
The amount of environmentally friendly paper, pens, printers, light bulbs and other office supplies in the 2005 edition of Office Depot's Green Book rose 84 percent from last year's premiere issue.


Meant for Office Depot's business-to-business customers, the Green Book is being mailed to nearly 40,000 organizations, including Fortune 500 companies, government agencies and nonprofit groups as well as educational institutions. It contains 2,500 products and promises performance equal to standard items while saving raw materials, conserving energy or reducing or preventing the emission of toxic chemicals.


The Green Book is printed on paper made from 100 percent post-consumer waste.


"For the Green Book in particular, the medium is as important as the message," said Tyler Elm, Office Depot's director of environmental affairs.


Along with giving product information, the Green Book details the environmental benefits of products, offers tips to make the workplace more environmentally friendly and provides short articles and case studies.


A case study issued by Johns Hopkins University depicts how it used the Green Book to help convert 25 departments to 35 percent post-consumer waste recycled paper.


"The Green Book is exactly what we are looking for: a convenient, environmentally friendly way to help make the university's green purchasing decisions easier," said David Marvin, president of the Johns Hopkins University Students for Environmental Action.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.