Office Depot Exceeds Recycled Content Goals

Share this article:
Office Depot exceeded its 2004 targets for environmental performance by 50 percent, the company reported yesterday.


Office Depot, Delray Beach, FL, also increased the usage of post-consumer recycled content in its Canadian advertising insert program to 75 percent last year. The Canadian advertising insert program has increased its use of post-consumer recycled content by 400 percent since 2003, the company said.


According to Office Depot, its environmental efforts saved 23,600 typical trees and 19 billion BTUs of energy, prevented 2,500 tons of greenhouse gas emissions, eliminated 925 tons of solid waste and prevented more than 4 million gallons of wastewater from being produced. Office Depot claims to be the first office products company to set annual environmental performance targets.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.