Office Depot Adds Furniture Line

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Office Depot Inc., Delray Beach, FL, began a marketing effort for the Christopher Lowell Collection, described by the company as a pre-coordinated office furniture and accessories system.


Lowell is an Emmy Award-winning designer, author and TV personality. The new line will be sold exclusively through Office Depot retail stores nationwide and Office Depot's catalogs and e-commerce site. It also will be marketed via direct mail.


"This is targeted to small businesses looking to enhance their professional image," said Brian Levine, public relations director at Office Depot. "We think it will help drive office furniture sales. It's also going to allow us to attract new customers since we'll be seen as more of a destination for high-quality, functional, stylish and affordable office furniture."


Rollout will occur through the first quarter of 2004.


"The Christopher Lowell Show" and "It's Christopher Lowell" are broadcast by The Discovery Channel.


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