Offerpop uses flexibility 
to educate consumers

Share this article:


Company: Offerpop


Team size: 
19


What's new: Using digital marketing to educate consumers, partners


Offerpop works with clients to build social marketing applications that can be used on Facebook and Twitter to build brand awareness and sell products and deals through social media.


Wendell Lansford leads the company as CEO. Reporting directly to Lansford is CMO Mark Cooper who oversees all of Offerpop's marketing activities. Cooper manages a VP for strategy and partnerships, a marketing associate, as well as staffers who oversee various marketing functions. Cooper has ownership of the company's email, social media and content marketing programs, while the VP of strategy and partnerships manages relationships with other companies. The marketing associate is in charge of Offerpop's online advertising initiatives and PR. Former CMO Allen Bonde continues to serve as a marketing advisor to the company. 


"We have the benefit of being young and agile, and we have been able to create this structure that gives us a lot of scale," says Bonde. "Social marketing and media are still relatively early in the adoption curve, so the nature of what we do is still very educational." 


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.