Offerpop uses flexibility to educate consumers
Team size: 19
What's new: Using digital marketing to educate consumers, partners
Wendell Lansford leads the company as CEO. Reporting directly to Lansford is CMO Mark Cooper who oversees all of Offerpop's marketing activities. Cooper manages a VP for strategy and partnerships, a marketing associate, as well as staffers who oversee various marketing functions. Cooper has ownership of the company's email, social media and content marketing programs, while the VP of strategy and partnerships manages relationships with other companies. The marketing associate is in charge of Offerpop's online advertising initiatives and PR. Former CMO Allen Bonde continues to serve as a marketing advisor to the company.
"We have the benefit of being young and agile, and we have been able to create this structure that gives us a lot of scale," says Bonde. "Social marketing and media are still relatively early in the adoption curve, so the nature of what we do is still very educational."