It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
If marketers are going to bother to extend a special offer to customers, it should be the right offer.
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.