Offer Optimization

The Secret Ingredient for a Successful Email Campaign

The Secret Ingredient for a Successful Email Campaign

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A tasty Mexican treat turns into a lesson about targeted email marketing.

3 Effective Ways to Make E-Commerce More Engaging

3 Effective Ways to Make E-Commerce More Engaging

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It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?

Use Customer Data for Smarter Discounting

Use Customer Data for Smarter Discounting

If marketers are going to bother to extend a special offer to customers, it should be the right offer.

It's Always About the Experience

It's Always About the Experience

Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.

Relevant Offers: Three Crucial Factors

Relevant Offers: Three Crucial Factors

More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.

Omnichannel Marketing in the Year Ahead

Omnichannel Marketing in the Year Ahead

The holiday season may be over, but the marketing lessons learned in that hectic time live on.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...