It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
If marketers are going to bother to extend a special offer to customers, it should be the right offer.
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.