April 22, 2013
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
March 20, 2013
More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.
January 14, 2013
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
