A tasty Mexican treat turns into a lesson about targeted email marketing.
It's relatively easy to engage customers on e-commerce websites when marketers know who those customers are, but what about customers who don't sign in?
If marketers are going to bother to extend a special offer to customers, it should be the right offer.
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
More and more, consumers are bombarded with messages—what stands out is how marketers are slowly taking up the concepts of offer optimization.
The holiday season may be over, but the marketing lessons learned in that hectic time live on.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.