Offer incentives and information to donors and make sure to ask for permission
Kivi Leroux Miller, president, EcoScribe Communications & Nonprofit Marketing Guide.com
November 12 2009
Many nonprofits are transitioning from print newsletters to e-mail newsletters to take advantage of cost savings, speed and clickable actions. Building an e-mail list from scratch and growing it to compensate for the inevitable list churn is challenging for many nonprofits.
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