Direct Line Blog

Of compliance and forms

Share this article:

The Direct Marketing Association UK announced today it decided to terminate the membership of one of its members for failing to adhere to the group’s Code of Practice.

Wye Marketing, a telemarketing company, failed to complete its Annual Member Compliance form at the end of 2007 as is required by the U.K. DMA’s Code of Practice, according to several published news reports out of the UK. The agency will be given until Jan. 12 to appeal the decision.

James Kelly, managing director of the DMA, was quoted as saying, “Our Code of Practice is the cornerstone in our efforts to build and maintain political, commercial and consumer faith in direct marketing. It is therefore vital, through completing the annual compliance form, that our members demonstrate that they are abiding by the Code.”

It is not surprising the association would take such a step, as any good direct marketer wants to be able to assure the public it is adhering to proper ethical practices. But is it too harsh to kick out the agency for not completing a form, or is that the proper response?

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?