OdoBan Maker Plans NASCAR-Themed DRTV Effort

Share this article:
Clean Control Corp. is slated to begin testing a direct-response television effort for its OdoBan product at the end of this month featuring NASCAR driver Stanton Barrett, DRTV agency Infoworx said yesterday.


Testing begins March 31, according to Boca Raton, FL-based Infoworx, which is handling the campaign. Barrett, who drives the Clean Control-sponsored #60 OdoBan Ford, will offer an endorsement in a long-format infomercial hosted by DRTV veteran Tom Jourden.


The show will offer OdoBan, a stain and odor eliminating product, for $29.95 plus $9.95 shipping. The offer includes one gallon of OdoBan concentrate, a quart of OdoBan ready-to-use solution, a gallon of OdoBan stain-control solution with eight-ounce spray bottle, and quarts of OdoBan's glass cleaner, citrus clean and degreaser.


Infoworx, which is providing turnkey services on the campaign including production, inbound telemarketing, fulfillment, media placement and reporting, plans national cable media buys. Infoworx will place OdoBan on U.S. home shopping networks and conduct international DRTV efforts as well.


Financial details of the arrangement between Infoworx and Clean Control were not disclosed.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US