Ocean Spray

A cranberry chat

By

I had a great talk with Larry Martin, the VP of marketing at Ocean Spray, as well as Troy Kelley, chief digital officer of Arnold Worldwide, which is the digital AOR for these cranberry juice kings. The info will appear as part of Kevin McKeefery's vertical feature focus on beverage marketing in next week's print edition of DMNews.

Marketing gone sour

By

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.