Obituary: Arlene Rubin, List Broker and Manager, Dies

Share this article:

Arlene Rubin, former president of list brokerage and management firm Rubin Response Services Inc., passed away June 2. She was 68.

Judy Rubin Zivic continues to lead the Schaumburg, IL, company as president.

"Judy has been president since January 2006, and everything has been in place to continue serving the direct marketing community," said Ken Kretschmar, senior vice president at Rubin Response. "All of the employees will miss her terribly. This is a very close-knit company, and she will be missed and remembered."

Ms. Rubin's husband and company co-founder Bill Rubin died Sept. 18, 2002. She was chief financial officer at the time and took over as president.

Their daughters, Ms. Zivic, Lori Rubin Dekalo and Linda Rubin, are involved in the business. Ms. Rubin also has two grandchildren, David and Shelley Dekalo.

Ms. Rubin and her husband started Rubin Response in 1974 in their kitchen. They used their dining room table as the conference room. She kept that table in her office always to remember the company's origins. The company today employs 60 people.

A family member said Ms. Rubin died of cancer.

The service was held yesterday.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.