Direct Line Blog

Obama's new take on new media

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Senator Barack Obama is taking a new approach to media buying. According to Politico.com, rather than buying ad time slots, it seems the presidential hopeful has purchased the use of an entire satellite channel. The satellite TV channel, which runs nationwide on the dish network, plays his two-minute ad that tells his economic plan, over and over.


http://www.politico.com/blogs/bensmith/1008/The_Obama_channel.html
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