Obama

Presidential candidates fight to the finish with strategic campaigns

Presidential candidates fight to the finish with strategic campaigns

The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.

Obamacare accelerates changes in insurance industry's marketing strategies

Obamacare accelerates changes in insurance industry's marketing strategies

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With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.

White House unveils "Consumer Privacy Bill of Rights"

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The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.

Obama increases search efforts

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Turning Big Data Into Smart Data

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

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Brands Have Lost Control, and It's OK

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