The president race is an epic brand and marketing battle being waged by two warring forces for market supremacy.
With Obamacare provisions soon to take effect, insurance companies need to be more adept at b-to-c marketing than ever.
The Obama administration released its "Consumer Privacy Bill of Rights" for web consumers on Feb. 23, aimed at giving people more control over how their personal information is collected and used online.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.