Direct Line Blog

Obama: Man (and cover model) of the year

Share this article:
TIME Magazine has named Barack Obama its "person of the year" -- and rightly so, given his historic campaign and presidential win.

But a little part of me has to wonder how much the decision was based on potential sales figures. It's been established, by fans and foes, that the president-elect is something of a media darling. Put the man's face on a magazine or newspaper, and that issue will sell pretty darn well.

Sales are exactly what TIME (and every other magazine) needs right now, which is why I can't tell if this is entirely a stroke of luck for TIME -- "Well, gee, it just so happens that the most important man in the nation is also the best-selling cover model since mid-meltdown Britney Spears" -- or a calculated sales decision, or a little bit of both. Whatever the reasons, TIME wins this round; I'll be adding the "Obama: man of the Year" issue to my growing stack of presidential keepsake magazines.

With the inauguration approaching, I'm sure plenty of other magazines will find (legit) reasons to put the president-elect on their covers, but I am wondering whether there will eventually be consumer burnout on Mr. Obama, particularly for the lifestyle magazine category; will pictures of the Obama family at home still sell celebrity tabloids next year? Or will images of our future president soon be relegated to use only in crisis and only in the news? I'm guessing it depends on how well they continue to sell.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.

4 Elements of Modern Marketing

4 Elements of Modern Marketing

Marketers who want to stay relevant need to go back to these four basics.