Obama: Man (and cover model) of the year

Share this article:
TIME Magazine has named Barack Obama its "person of the year" -- and rightly so, given his historic campaign and presidential win.

But a little part of me has to wonder how much the decision was based on potential sales figures. It's been established, by fans and foes, that the president-elect is something of a media darling. Put the man's face on a magazine or newspaper, and that issue will sell pretty darn well.

Sales are exactly what TIME (and every other magazine) needs right now, which is why I can't tell if this is entirely a stroke of luck for TIME -- "Well, gee, it just so happens that the most important man in the nation is also the best-selling cover model since mid-meltdown Britney Spears" -- or a calculated sales decision, or a little bit of both. Whatever the reasons, TIME wins this round; I'll be adding the "Obama: man of the Year" issue to my growing stack of presidential keepsake magazines.

With the inauguration approaching, I'm sure plenty of other magazines will find (legit) reasons to put the president-elect on their covers, but I am wondering whether there will eventually be consumer burnout on Mr. Obama, particularly for the lifestyle magazine category; will pictures of the Obama family at home still sell celebrity tabloids next year? Or will images of our future president soon be relegated to use only in crisis and only in the news? I'm guessing it depends on how well they continue to sell.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...