Direct Line Blog

Obama: Man (and cover model) of the year

Share this article:
TIME Magazine has named Barack Obama its "person of the year" -- and rightly so, given his historic campaign and presidential win.

But a little part of me has to wonder how much the decision was based on potential sales figures. It's been established, by fans and foes, that the president-elect is something of a media darling. Put the man's face on a magazine or newspaper, and that issue will sell pretty darn well.

Sales are exactly what TIME (and every other magazine) needs right now, which is why I can't tell if this is entirely a stroke of luck for TIME -- "Well, gee, it just so happens that the most important man in the nation is also the best-selling cover model since mid-meltdown Britney Spears" -- or a calculated sales decision, or a little bit of both. Whatever the reasons, TIME wins this round; I'll be adding the "Obama: man of the Year" issue to my growing stack of presidential keepsake magazines.

With the inauguration approaching, I'm sure plenty of other magazines will find (legit) reasons to put the president-elect on their covers, but I am wondering whether there will eventually be consumer burnout on Mr. Obama, particularly for the lifestyle magazine category; will pictures of the Obama family at home still sell celebrity tabloids next year? Or will images of our future president soon be relegated to use only in crisis and only in the news? I'm guessing it depends on how well they continue to sell.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?