NYTD Doubles Profit, Online Ad Sales Rise

Share this article:
New York Times Digital, the online arm of New York Times Co., more than doubled its operating profit in the second quarter thanks to increased demand for online advertising.


The Internet unit, which publishes NYTimes.com and Boston.com, reported yesterday that sales grew 27 percent in the quarter compared with the prior year, totaling $27.4 million. Operating profit ballooned from $4.3 million to $8.9 million.


Though NYTD remains a small part of the company -- its sales were less than 4 percent that of the newspaper unit -- it appears set to grow in prominence. NYTD's 27 percent revenue growth rate dwarfed the 11 percent at the broadcast unit and 2 percent for newspapers.


NYTD's success is mirrored by other online publishers. MSNBC.com said this week it recorded its first quarterly profit after losing money since its inception in 1996. The news site, a joint venture of Microsoft and NBC News, said it has annual revenue of $45 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.