NYTD Doubles Profit, Online Ad Sales Rise

Share this article:
New York Times Digital, the online arm of New York Times Co., more than doubled its operating profit in the second quarter thanks to increased demand for online advertising.


The Internet unit, which publishes NYTimes.com and Boston.com, reported yesterday that sales grew 27 percent in the quarter compared with the prior year, totaling $27.4 million. Operating profit ballooned from $4.3 million to $8.9 million.


Though NYTD remains a small part of the company -- its sales were less than 4 percent that of the newspaper unit -- it appears set to grow in prominence. NYTD's 27 percent revenue growth rate dwarfed the 11 percent at the broadcast unit and 2 percent for newspapers.


NYTD's success is mirrored by other online publishers. MSNBC.com said this week it recorded its first quarterly profit after losing money since its inception in 1996. The news site, a joint venture of Microsoft and NBC News, said it has annual revenue of $45 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.