NYT Co. reports 28.4% drop in ad sales

The New York Times Company announced today in its Q1 earnings reports that ad sales have dropped a whopping 28.4% year-over-year including an 8% drop in online ad sales at the News Media Group. It also saw a $74.5 million Q1 loss. This is compared with the first quarter of 2008 in which the company saw a $335,000 loss.

CEO Janet L. Robinson said the company would be aggressively cutting costs for the remainder of 2009 and expects the company to do better in the coming months.

Alley Insider is estimating that at the Times’ current rate, the company will max out its borrowing capacity in 4 quarters.
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.


Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...