NYT Co. reports 28.4% drop in ad sales

Share this article:
The New York Times Company announced today in its Q1 earnings reports that ad sales have dropped a whopping 28.4% year-over-year including an 8% drop in online ad sales at the News Media Group. It also saw a $74.5 million Q1 loss. This is compared with the first quarter of 2008 in which the company saw a $335,000 loss.

CEO Janet L. Robinson said the company would be aggressively cutting costs for the remainder of 2009 and expects the company to do better in the coming months.

Alley Insider is estimating that at the Times’ current rate, the company will max out its borrowing capacity in 4 quarters.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Will American Wallets React to Jack Ma's "Open Sesame"?

Will American Wallets React to Jack Ma's "Open ...

Observers pooh-pooh Alibaba's chances to challenge Amazon and eBay, but the boss of China's e-commerce giant vows rapid U.S. expansion following his IPO.

Getting Email Out of the Friend Zone

Getting Email Out of the Friend Zone

It may not be the sexiest channel, but it is the most reliable.

Get Ready, New iPhones Change the Game for Marketers

Get Ready, New iPhones Change the Game for ...

Apple's new gadgets not only feed consumers' insatiable desire for video content, but also cast the spotlight on mobile marketers.