NYPost.com Signs PopMail.com to Provide E-Mail Marketing
ENewsNotifier will provide targeted news and marketing information to Nypost.com.
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
The online wine retailer's strategy incorporates different flavors and depths.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.