NY: Telemarketing Fundraisers Kept 69% of Funds in 2002

Share this article:
An annual report from the New York attorney general's office on fundraising activity indicated that professional fundraisers kept 69 percent of money raised via telemarketing campaigns in the state during 2002.


The report, released Dec. 28, showed that of $184.3 million raised by telemarketers in New York in 2002, charities retained $57.1 million. Telemarketers kept the rest, $127.2 million, as costs and fees, the report said.


Charities kept less than half the money raised in 78 percent of the campaigns, the report said. Of the 607 campaigns registered in New York in 2002, 42 met the Better Business Bureau's standard of 65 percent of collections returned to charities by solicitors. Twenty-five charities lost money on telemarketing campaigns, according to the report.


The findings were close to those of last year's report, which covered telemarketing campaigns for 2001. The 2001 report found that of $184.7 million collected by telemarketers that year, telemarketers kept $125.8 million, or 68.1 percent.


The New York attorney general's office has tracked charity telemarketing activities since 1994.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.