NY Life Picks Digital Impact for Online Work

Share this article:
The New York Life Insurance Co. named Digital Impact Inc., San Mateo, CA, to handle online marketing.


The agency will create and execute online campaigns for the nation's largest mutual life insurance company. The efforts will target New York Life's customer base to build better one-on-one relationships.


Other clients of 5-year-old Digital Impact include Eddie Bauer, Citibank, Hewlett-Packard, Victoria's Secret and Marriott Hotels.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.