NY: Charities Got Little Funds Raised by Telemarketers in 2000

Share this article:
Charities using telemarketers to raise funds have exhibited "glaring" problems in their business practices, according to a report by the the New York attorney general's office.


The report, "Pennies for Charity," found that of the $188 million raised in the state for charities by telemarketers in 2000, $129 million, or 68.5 percent, went to the for-profit telemarketing firms.


Of 586 charitable telemarketing campaigns run in the state in 2000, only 16 gave at least 75 percent of the funds raised to the charities. The charities got less than half the funds in more than 80 percent of the cases.


Some charities use deceptive names, such as the "New York Police Scholarship Foundation" and the "New York Firefighters Foundation," both of which are based in Florida and have no relation to New York agencies, Attorney General Eliot Spitzer said.


Spitzer's report contains data only from 2000. While 2001 data won't be available until next year, Spitzer said it was encouraging that most of the money donated in response to the Sept. 11 terrorist attacks appeared to have been raised by the charities themselves rather than third parties.


"However, what has been made clear during the past three months is that the American people demand that their contributions be used for the people served by the charities," Spitzer said. "My report shows that only 32 cents of every dollar raised in the average telemarketing campaign goes to the charity, and that is totally unacceptable."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches