Nutella Canada names Critical Mass AOR

Share this article:

Confectionary company Ferrero named Critical Mass its interactive agency of record for Nutella Canada after a comprehensive search.

Critical Mass, part of Omnicom's Star Marketing Group, is charged with driving consumer engagement through CRM, social media and the brand's Web site, according to a statement from the agency. The hire was announced February 2.

The interactive shop is slated to add other Ferrero brands to its client portfolio as well, according to the statement.

Representatives from Critical Mass and Ferrero could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.