NuEdge Debuts Automated Solution for Multichannel Campaigns

Share this article:
NEW ORLEANS -- NuEdge Systems, Englewood, CO, a provider of automation-based customer relationship management solutions, this week released its NuEdge Individualized Communication Center.


According to NuEdge, its Web-browser solution is the first product that automates the process for designing, producing and distributing individualized customer communications in multiple channels.


It will give customer-centric businesses -- such as retailers, financial services companies, catalogers and e-commerce companies -- the ability to deliver "the right message" in formats preferred by customers, such as direct mail, fax, telemarketing and automated e-mail.


The Template Manager in the NuEdge Individualized Communication Center gives marketers the ability to create customizable templates for individualized campaigns. NuEdge said the reusable templates also make it possible for marketers to create individualized communications in a more efficient manner by eliminating the process of having to manually input creative content.


Marketers also will be able to conduct in-depth reporting and response analysis of multichannel marketing campaigns to determine the content, timing and method that best suits each customer.


In other news, NuEdge and Customer Communications Group, Denver, announced a partnership designed to provide customer-centric businesses in the retail, catalog, financial services and e-commerce industries with an end-to-end solution for managing the entire marketing process from conception to analysis. They said the joint effort will help companies bridge the gap between the disconnected steps involved in successful "modern marketing."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.