NuEdge Debuts Automated Solution for Multichannel Campaigns

Share this article:
NEW ORLEANS -- NuEdge Systems, Englewood, CO, a provider of automation-based customer relationship management solutions, this week released its NuEdge Individualized Communication Center.


According to NuEdge, its Web-browser solution is the first product that automates the process for designing, producing and distributing individualized customer communications in multiple channels.


It will give customer-centric businesses -- such as retailers, financial services companies, catalogers and e-commerce companies -- the ability to deliver "the right message" in formats preferred by customers, such as direct mail, fax, telemarketing and automated e-mail.


The Template Manager in the NuEdge Individualized Communication Center gives marketers the ability to create customizable templates for individualized campaigns. NuEdge said the reusable templates also make it possible for marketers to create individualized communications in a more efficient manner by eliminating the process of having to manually input creative content.


Marketers also will be able to conduct in-depth reporting and response analysis of multichannel marketing campaigns to determine the content, timing and method that best suits each customer.


In other news, NuEdge and Customer Communications Group, Denver, announced a partnership designed to provide customer-centric businesses in the retail, catalog, financial services and e-commerce industries with an end-to-end solution for managing the entire marketing process from conception to analysis. They said the joint effort will help companies bridge the gap between the disconnected steps involved in successful "modern marketing."
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.